Israelbased tapjoy 400mtakahashiventurebeat mobile advertising and app monetization company Tapjoy has raised $400 million in a funding round led by South Korean private equity firm J&J Investments. The funding will be used to expand Tapjoy’s platform and services. As well as to fuel growth in the Asia-Pacific region.
Tapjoy’s platform allows mobile app developers to monetize their apps through advertising and in-app purchases. The company’s technology uses data-driven insights to deliver targeted ads to users. Increasing engagement and revenue for developers. With the new funding, Tapjoy plans to expand its platform to include more advanced features. Such as machine learning and artificial intelligence. The company also aims to increase its presence in the Asia-Pacific region, where it sees significant growth potential.
Tapjoy CEO Jeff Drobick said in a statement, “We are excited to partner with J&J Investments as we continue to innovate and grow our platform. This investment will allow us to accelerate our product roadmap. And expand our reach in key markets around the world.” The funding round also included participation from existing investors, including ITOCHU Corporation, DCM Ventures, and Rho Ventures. Tapjoy was founded in 2007 and is headquartered in San Francisco, with additional offices in Los Angeles, New York, London, Beijing, Seoul, and Tokyo. The company has raised a total of $570 million in funding to date.
Conclusion
In conclusion, Tapjoy’s latest funding round will enable the company to expand its platform and services. As well as fuel growth in the Asia-Pacific region. With its data-driven approach to mobile advertising and app monetization, Tapjoy is well-positioned to capitalize on the growing demand for targeted mobile advertising.