Garena, the online game developer and publisher, has recently made a surprising announcement that BTS, the globally renowned South Korean boy band, will be the global brand ambassadors for their popular battle royale game, Free Fire[1]. This collaboration has generated a lot of excitement among fans of both Free Fire and BTS, as it combines the thrilling gameplay of Free Fire with the immense popularity of BTS.

The announcement of the Free Fire x BTS collaboration took everyone by surprise, as Garena had been teasing an upcoming surprise collaboration for their game[1]. The partnership between Garena and BTS includes an in-game event that is anticipated to be released at the end of March 2022, allowing players to experience the world of Free Fire through the eyes of BTS[3]. This collaboration is expected to bring a whole new level of excitement and engagement to the game.

Gen FF: The In-Game TV Show

As part of the Free Fire x BTS collaboration, Garena has introduced a unique in-game TV show called Gen FF[4]. This show allows players to follow the journey of BTS within the world of Free Fire. The first episode of Gen FF has already been released on YouTube, giving fans a taste of what to expect from this exciting collaboration[2]. The show provides a behind-the-scenes look at the making of the collaboration, as well as exclusive interviews and performances by BTS.

The Gen FF TV show is a creative way for Garena to engage players and fans alike. It not only showcases the talent and charisma of BTS but also highlights the immersive world of Free Fire. By incorporating BTS into the game’s narrative, Garena aims to create a unique and memorable experience for players.

The Free Fire x BTS Collection

In addition to the Gen FF TV show, the Free Fire x BTS collaboration also includes the phased release of the Free Fire x BTS Collection[4]. This collection features exclusive in-game items inspired by BTS, allowing players to customize their characters with BTS-themed outfits and accessories. The collection is set to be released gradually, giving players the opportunity to collect all the items over time.

The Free Fire x BTS Collection not only adds a new level of personalization to the game but also allows fans of BTS to show their support for the band within the Free Fire community. It is a testament to the growing influence of K-pop and its ability to transcend different forms of entertainment.

Impact and Reception

The collaboration between Free Fire and BTS has been met with overwhelming enthusiasm from fans around the world. The announcement alone generated a lot of buzz on social media, with fans expressing their excitement and anticipation for the upcoming in-game event[1]. The release of the Gen FF TV show further fueled the excitement, as fans got a glimpse into the collaboration and the creative process behind it[2].

This collaboration not only benefits Garena and BTS but also the players of Free Fire. It brings fresh content and experiences to the game, keeping it engaging and relevant. By partnering with one of the biggest boy bands in the world, Garena has successfully attracted new players and expanded its user base.


The Free Fire x BTS collaboration marks an exciting milestone for both Garena and BTS. By joining forces, they have created a unique and immersive experience for players, allowing them to interact with their favorite band within the world of Free Fire. The Gen FF TV show and the Free Fire x BTS Collection add new layers of excitement and personalization to the game, making it even more appealing to fans.

As the collaboration continues to unfold, it will be interesting to see how Garena and BTS further integrate their respective worlds and create memorable experiences for players. This partnership sets a precedent for future collaborations between the gaming industry and the music industry, showcasing the power of synergy and the ability to reach a wider audience.